Not only are margaritas the #1 cocktail in the USA year-round, but during Cinco season, they gain even more love. Proximo Spirits wanted to celebrate Cinco de Mayo with the glorious margarita, featuring their diverse collection of tequilas. We landed on giving our audience a chance to win $500 by voting for their favorite margarita. Create a simple, engaging digital experience to activate the portfolio program in-store, at the bar, or at home. Plus, generate awareness of their tequila portfolio through delicious margarita-making content.